Reference no: EM131029142 , Length: 3000 Words

Assessment "Business Functions and benefits".

Marketing has been defined by various scholars at various points of times; it can be broadly referred to a set of strategic activities that are deployed by an organization in an attempt to communicate with a potential audience of consumers.  It is a key function that keeps any business alive because all the efforts of marketing activities produce results by bringing the product or service to the customer. 

PART I

a. Role and activities of marketing
b. Marketing Tools: Product Life Cycle
c. Why marketing is important in achieving its business strategy

PART II
a. How marketing, operations and HR functions work together to satisfy customers
b. Maximizing Financial results
c. Four critical business functions

Please include references in end of the report

Word Limit: 2500-3000

References: #Required