Business firms invest heavily in information systems

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Reference no: EM132232620

Topic: The impact of Information Systems on Business Objectives

According to Kenneth Laudon, business firms invest heavily in information systems in order to achieve the following six strategic objectives:

Operational excellence

New products, services, & business models

Customer and supplier intimacy

Improved decision making

Competitive advantage

Survival

Show examples of how technology improved their business operations.

Explain, in detail, what subset of the above strategic objectives applies to your case study and how the use of technology impacted the achievement of these objectives.

Incorporate concepts outlined in the Laudon text to support your discussion.

Reference no: EM132232620

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