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Ethics and CSR
In this project, you are going to set up a fictitious business of your own in any province of Canada and take the perspective of the Chief Executive Officer to reflect on the dimensions of business ethics/corporate social responsibility (CSR) of your company. More specifically, you will: Briefly describe your company (your industry, your main product and/or services, the scope and size of your operations). Discuss the range of ethical/CSR issues and unique challenges that your company faces. Identify your company's stakeholders and their varying interests. Discuss how your company goes about managing ethical issues, CSR activities, and stakeholder interests in practice.
Provide examples for each to illustrate your points. Create a short position statement for the management of your company outlining your overall CSR strategy. What types of activities fall within your CSR strategy and what types of activities are excluded? Why? Discuss the potential implications (positive or negative) of your approach.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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