Business environment and marketing research

Assignment Help Marketing Management

Reference no: EM13727826

Business Environment and Marketing Research

Section - Market Research & Targeting

• Market Research

? Research Methods & Data Mining
? Market Research Process

• Consumer Behavior

? B2C vs. B2B
? Consumer Decision Making Process
? Factors Affecting B2C and B2B consumer behavior

• Market Segmentation

? Market Segmentation Concepts
? Segmentation Process
? Segmentation Strategies

• Target Marketing

Reference no: EM13727826

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