Business case related to customer relationship management

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Reference no: EM132182878

Using online IT resources, find an article that discusses a real-world business case related to Customer Relationship Management (CRM) and operating a business in the 21st Century. The article must have been published in the past 1 to 2 years. Then discuss the business case or rationale (not just theory) how the company use CRM to improve its supply chain management.

Reference no: EM132182878

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