Business activities at the same level of the value chain

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Reference no: EM131031404

Spring (16SP-2) BUS480-049Y: International Business (SC)

A ________ scope reflects a firm's level of investment in upstream or downstream activities, and ______ scope refers to the number of similar businesses or business activities at the same level of the value chain.

Selected Answer:

vertical/horizontal

Correct Answer:

vertical/horizontal

Question 2

A strategy in which differentiation creates unique value to the customer through advanced technology, high quality ingredients or components, product features, superior delivery time and the like is known as

Selected Answer:

a differentiation strategy

Correct Answer:

a differentiation strategy

Reference no: EM131031404

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