Reference no: EM132422092

BUS409 Strategic Management Assignment, Emirates College of Technology, UAE

I. Project instructions

1. Title page - This should include the project title and names of all group members.

2. Appendix and Bibliography - Use appendices to contain information which is peripheral to the main body of the report. Document the data collected from a text book, a magazine, or a website identifying its sources while using the appropriate form.

II. Guide to writing a Strategic Plan

Step One - Getting Ready

Determine an organization that you act in as a strategic planner and develop a business model with a sustainable competitive advantage and develop a strategic plan that can help you to outperform your competitors.

Develop an organizational profile.

Identify specific issues or choices that the planning process should address.

Identify the information that must be collected to help make sound decisions.

Step Two - Articulating Vision & Mission

A Vision Statement outlines what the organization wants to be. It concentrates on the future. It is a source of inspiration. It provides clear decision-making criteria.

A Mission Statement tells you the fundamental purpose of the organization. It concentrates on the present. It defines the customer and the critical processes.

Step Three - Assessing the Situation

Situation assessment means obtaining current information about the organization's strengths, weaknesses, opportunities and threats, which are information that will highlight the critical issues that the organization faces and that its strategic plan must address.

Step Four - Developing Strategies, Goals, and Objectives

Once an organization's mission has been affirmed and its critical issues identified, it is time to figure out what to do about them: the broad approaches to be taken (strategies) and the general and specific results to be sought (the goals and objectives).

Step Five - Completing the Written Plan

The vision and mission has been articulated, the critical issues identified, and the goals and strategies agreed upon. This step essentially involves putting all that down on paper.