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Bus 720-marketing strategy and consumer behavior

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Reference no: EM132423444

BUS 720-Marketing Strategy and Consumer Behavior and Westcliff University

you need to prepare the following information about a company and answer the following questions:

  1. ? How would the decision process differ for an emotion-driven purchase compared to a more functional purchase?
  2. ? Do you think that the product produced by the chosen by your company, generally is associated with nominal, limited, and extended of consumer's decision making? Why?
  3. ? Under what conditions, if any, would these products be associated with a different form of consumer's decision making?
  4. ? What products are generally associated with brand-loyal decision making and which with repeatpurchase decision making? Do you think that the product you are writing about can be associated with brand-loyal decision-making?
  5. ? Justify your response.
  • Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s)
  • Develop and write a 4-6 page APA 6th ed. Formatted paper

Attachment:- driven.rar

Reference no: EM132423444

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