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Choose three companies. Post your thoughts on why you believe the first builds customer value through value excellence, the second through operational excellence, and the third through customer excellence. Make sure you thoroughly explain how they are successful in the way that they carry themselves in these very different opportunities. Make sure to use outside research. A total of three sources is adequate for this question.
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Evaluate and compare the communication strategies for the product you chose against those of a competitor. Use the literature to explain why one approach is superior to another
Suppose McDonald's® was considering bringing a new kind of hamburger to its stores.
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