Reference no: EM133954350 , Length: Word Count:2500
Assignment
Create an assignment using the guidance. The sustainable business selected is electric vehicle "EV" charging network in Oman and sustainable maintained facilities. It should be very comprehensive and stating that EV would be beneficial for OMAN as dependency on fuel is high.
Task 1:
You are required to conceptualize a sustainable business idea and develop a structured entrepreneurial journey around it. Your analysis should reflect both theoretical concepts and practical applications covered in the course. The business idea can be a start-up or an intrapreneurial initiative within an existing organization. Your submission must include the following components:
Question 1. Opportunity Identification: Describe the sustainable business idea clearly and explain the opportunity gap it addresses (what problem or unmet need exists). Justify how the idea aligns with social, environmental, or economic sustainability trends, showing why it matters now and in the future.
Question 2. Feasibility Analysis: Evaluate the idea's product/service feasibility, its industry attractiveness, and its financial viability using realistic evidence. Provide a concise summary highlighting both key strengths and main risks to demonstrate balance.
Question 3. Industry and Competitor Insights: Apply Porter's Five Forces to analyze the industry in which your venture will operate. Compare at least two competitors and highlight how your venture's sustainable features provide a unique edge. Get professional assignment help from qualified experts—on time, every time.
Question 4. Ethical and Legal Foundations: Identify relevant ethical issues (e.g., environmental impact, labor practices) and legal considerations (e.g., IP protection, licensing, compliance). Propose concrete steps for building an ethical organizational culture.
Question 5. Marketing and Growth Strategy: Outline a marketing plan that includes segmentation, targeting, positioning, and branding, focusing on sustainable value. Suggest one internal growth strategy (e.g., innovation, product line expansion) and one external growth strategy (e.g., strategic partnerships, franchising) to support long-term success.
Business and Management
Task 2:
Discuss the following issues related to your business idea:
Question 1. Evaluate your business opportunity using SWOT and PEST analysis. Demonstrate critical thinking and support your discussion with real-world data.
Question 2. Discuss one significant sustainability or ethical challenge your venture may encounter.
Question 3. Analyze two real-world ventures (preferably sustainability-focused). Discuss the key factors that led to their success or failure, and explain what lessons you can apply to your own business idea.
Question 4. Identify and evaluate the major risks (market, financial, operational, ethical/legal) facing your venture, and develop a structured risk register with mitigation strategies for each risk.
GUIDELINES & ASSESSMENT SUBMISSION REQUIREMENT:
IMPORTANCE NOTE:
The assessment would be assessed and evaluated using a rubric. Collecting data from any source, you are required to quote the exact reference (APA style) of the source. Plagiarism (taking info/ imitation/ presenting data or information/ presenting views/ opinion/ without reference to the original (online or other) source}.
In case of plagiarism, the case will be reported.
Faculty of Business and Management
FORMAT OF WRITTEN REPORT:
1. Type in A4 paper, 1.15 space; font type and size = Time New Roman 12; margin = 1 inch for all sides.
4. Include any references if some ideas were taken from books, magazines, articles, journals, or websites.
5. Number of words limit (excluding the cover page): 2500 words, 10% +/-.