Build your marketing plan

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Reference no: EM133837881

Question

Using the template provided, begin to build your marketing plan. Complete the following for the company you plan to use for your capstone project. It should be an organization you work for, plan to start, or one you know well. In the template, complete the Company Profile, Mission Statement, SWOT analysis, and marketing goals and objectives. Your work should be complete and meet the criteria detailed in the template. For example, the SWOT includes strengths, weaknesses, opportunities and threats for the organization and a narrative analyzing these details. For the goals, set ambitious but achievable goals and objectives. List three marketing goals that you intend to accomplish within the next three to five years. For each goal, include objectives that are easy to measure and evaluate. Objectives are typically achievable within a shorter period.

Reference no: EM133837881

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