Build to have a targeted therapeutics strategy

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Eli Lilly and Company is an American global pharmaceutical company Recreating Drug Discovery for the 21st Century. What does this quote from Lilly’s CEO mean for Lilly’s strategy: “The challenge for us as an industry, as a company, is to move from a blockbuster model to a targeted model… . We need a better value proposition than today.” – Sydney Taurel, CEO, Eli Lilly (The New York Times, July 3, 2005) What is personalized medicine?

What capabilities does Lilly have now and what capabilities must it build to have a targeted therapeutics strategy?

What functional areas of Lilly will house these capabilities?

Where will challenges to the new strategy come from?

Reference no: EM131662394

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