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Briefly summarize the new product and some of its features

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Reference no: EM131191113

Case

Conduct an independent online search regarding a company that fostered a recent innovation, such as Coca Cola and the creation of Coke Zero. In a 1-2 page Word document, address the following prompts:

• Briefly summarize the new product and some of its features.

• What market is this new innovation being targeted towards? What about that market created a necessity for this new innovation?

• In what ways has this innovation impacted the company? Was there collaboration between departments in the company to make this innovation a reality?

• How will this company handle follow-ups to this innovation? How will the company foster new innovations?

Reference no: EM131191113

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