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To be useful, organizational "knowledge" has to be captured and used. Here are some ways of capturing it and using it effectively:
(a) keep it human;
(b) focus on useful knowledge and "know-how";
(c) collect artifacts;
(d) avoid an insular, isolated focus; and
(e) keep your knowledge fresh.
Briefly explain what you think each of these suggestions means.
As you write your explanations, discuss the implications for strategic decision makers. Text: Coulter, M. (2013). Strategic management in action (6th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 978-0-13-262067-7.
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