Briefly explain what ab testing is and how the conecpt apply

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Question 1: Briefly explain what A/B testing is, and how the concept can be applied to more effectively introduce modern, adaptive innovations to market. Provide a real-life example that you perceive to be in use today.

Question 2: What is one possible mistake --leading to errors-- that could be made by innovation vendors when using A/B testing?

Reference no: EM133298699

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