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Identify and briefly describe four trends in the macro market environment that will have or recently had an influence on the selected industry .for each of trends you have to
1- briefly explain the trend
2-describe the impact of the trend on the industry
3-highlight the implications that the trend has on the marketers in the chosen industry
Verified Expert
Malaysia is ranked 9th in the world for tourist arrivals. The Travel and Tourism Competitiveness Report 2017 ranks Malaysia 25th out of 141 countries overall, which was the fifth best in Asia. In an effort to diversify the economy and make Malaysia's economy less dependent on exports, the government pushed to increase tourism in Malaysia. As a result, tourism has become Malaysia's third largest source of foreign exchange income, and accounted for 7% of Malaysia's economy as of 2005. The government agency in charge of promoting tourism in Malaysia is Tourism Malaysia or the Malaysia Tourism Promotion Board (MTPB). This paper is written in Microsoft Word Document File.
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