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1. Briefly explain pricing strategy in marketing and explain the following pricing strategies with examples
(i) Cost - based pricing (ii) Competition based pricing (iii) Value- based pricing .
2. Write Shorts notes on the following pricing strategies (i) Everyday low pricing (ii) high /low pricing (iii) New product pricing strategies .
3. Explain the following Pricing Tactics Aimed at Consumers (i) mark downs (ii) Quantity discount for consumers (iii) Seasonal discount (iv) Coupons (v) leader pricing
4. Explain the following business pricing Tactics and discount (i) Seasonal Discount (ii) Cash discount (iii) Allowances (v) Quantity
5. Explain the following legal & Ethical Aspects of Pricing (i) Descriptive or illegal price advertising (ii) predatory pricing (iii) price discrimination (iv) pricing fixing
6. Briefly explain how pricing strategies is very important tool to the marketer.
What is the difference between percent complete and percent complete with gates Earned value (EV) measurement rules?
What are the characteristics that are valued by Zappos in terms of management and leadership?
Designers’ thinking evolved from drawing the line between related and unrelated strategies to conceiving of portfolio strategy as a continuum from a single business to multi-business unrelated portfolios. Agree? and Why? Would you take this approach?
Suppose you are planning a party, and your objective is to have an enjoyable party for all guests.
Advertisers are often blamed for promoting a materialistic society by making their products as desirable as possible.
Identify all the stakeholders for the above proposed portable flash player.
Categorize the inventory based on departments, units, and teams. Include time lines for restocking resources and placing orders based on anticipated demands and usage.
Consider the business-level competitive strategies: (1) prospector; (2) defender; and (3) analyzer.
Venture finance can be intimidating for many first-time entrepreneurs. What’s your top priority in financing a venture?
As the head of Human Resources, an employee approached you regarding a situation. He brought along his friend to lunch. When discussing his new female boss, the friend says: “It really irritates me not only that she gets the job just because she’s a ..
1 you are in contract negotiations. the seller is insisting on a time and material contract. what are some of the
Question: Discuss the use of PERT/CPM techniques for managing projects. Describe what PERT/CPM does. Discuss advantages and disadvantages of using it. What other techniques might you choose to manage your project
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