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1-In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences.
2-Define marketing strategy. Discuss the steps in formulating marketing strategy
3-Briefly discuss how marketers measure return on marketing investment, explaining why this figure can be difficult to assess.
4-Describe some important strategies for a marketer of a high-involvement product
answer these Q in details at least one page each , from Kotler book principle of marketing
Michael Eisner's leadership effectiveness - Exemplification is used to reach conclusions about the quality of leadership provided by Eisner.
Managing Organizational Change Example - Find a change currently occurring in your organization. Provide a background for your classmates of the rationale behind this change.
Health insurance in America was forever changed by the development of managed care organizations in the 1970s. Briefly trace the expansion of managed care from the HMO Act of 1973 moving forward.
Prepare a public relations news release related to an appropriate activity within a for-profit/not-for-profit business, or a fraternal, social or religious organization.
Describe Bowie's argument in Money, Morality and Motor Cars and explain Arnold and Bustos's main argument in "Business, Ethics, and Global Climate Change
Prepare an analysis of total and unit differential costs if the annual volume is 20,000 unit
Determine the company's functional strategy for Production-Operations-Manufacturing and Research and Development.
Based on research from literature, what strategies do effective leaders use to build relationships? How do these strategies impact an organization's success?
Obtain Home Depot's annual sales for the past 10 years. You can obtain this data from the Internet.
Managed Care and Leadership - Managed care seeks to provide the right care, at the right time, in the right amount.
Why is the ratio of debt and equity so important to banks/bankers before issuing a loan
Finally, provide specific examples of how leadership practices in EU countries differ from that of Mexico.
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