Briefly distinguish between open and closed innovation

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Reference no: EM132079704

Choose Disney / Cathay Pacific.

Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using information available to the public e.g. company annual reports in pdf and other materials researched.

You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development. Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references and relevant appendices).

The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. You must submit an electronic version of the report Online via the University's Assignment Space - this should be clearly labelled with your name, your course and the name of the case study.

It is recommended that you research information to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.

Case Study: Bringing External Innovation inside - evidence from Multinational Corporations (MNCs)

Introduction:

This individual assignment will be assessed by means of a 3,000 maximum word report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to the any Global Industry you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies.
2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations.
3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment.
4. Critically evaluate and monitor the business mission, objectives and policies of international organisations.
5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process.

Task

Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using information available to the public e.g. company annual reports in pdf and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module whilst having regard to the practical aspects of strategy development.

Your assignment should be presented in a business report format and should be 3,000 words maximum (excluding executive summary/abstract, references and relevant appendices). The report should include a title page and abstract and be fully and consistently referenced, using Harvard Referencing style. You must submit an electronic version of the report Online via the University's Assignment Space - this should be clearly labelled with your name, your course and the name of the case study.

It is recommended that you research information to support your arguments. This may be obtained from a diverse range of sources and you are encouraged to research the issues in whichever way you deem appropriate.

Question One: External Innovation and Competitiveness

Briefly distinguish between ‘Open' and ‘Closed' Innovation. Using information from the most recent Annual Report of the MNC of your choice, critically evaluate the impact of ‘factor endowment', ‘related and supporting industries', ‘demand conditions', ‘strategy, structure, and rivalry', ‘government', and ‘chance' on the MNC's approach to external innovation and competition.

Question Two: Convergence, Diversity and Competitiveness

Critically assess the merits and demerits of adopting a ‘global convergence perspective' or an ‘international diversity perspective'. Which of these two perspectives would you recommend that your chosen MNC should adopt in order to maximise its corporate profitability through low-cost leadership or product differentiation - and why?

Question Three: Corporate Governance, Profitability and Social Responsibility

Using your understanding of ‘corporate governance', ‘corporate profitability' and ‘corporate social responsibility', critically evaluate the ability of the CEO and Senior management team in your chosen MNC's to simultaneously achieve corporate profitability and corporate social responsibility objectives crucial for the MNC's survival and growth.

Question Four: Personal reflections on learning

In 300-350 words reflect on the impact of this assessment on your understanding of the Multinational corporations (MNCs) operating in the industry and country of your choice, highlighting the key benefits and limitations of external innovation, global convergence, international diversity and the role of Senior management and leadership, in creating a culture for sustaining corporate profitability.

Attachment:- Global Corporate Strategy.rar

Verified Expert

The solution in total contains 3100 words which includes 2800 words of report along with 300 words of abstract. The solution contains the report & strategies related to the company Walt Disney. It contains the competitiveness, CSR, corporate governance and other strategy related details for the company. The solution is being completed by suing the Harvard referencing style as being instructed.

Reference no: EM132079704

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Reviews

inf2079704

11/3/2018 12:44:42 AM

which company u choose, Disney / Cathay Pacific? in the previous works, the professor comments too brief in explaining theories, please find the notes and use some of the materials in the work. 29849612_1GCS New Notes.zip did you use Disney annual reports and the figures in the article? please also include it in the reference list Very very good work, the assignment is on time, no similarity, point to point. Formatting of the paper was good. I will recommend your services to my friends as well.

len2079704

8/8/2018 12:58:47 AM

30 – 34% The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators. 15-29% The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.

len2079704

8/8/2018 12:58:35 AM

Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms A limited understanding of a narrow range of material Largely descriptive or narrative, with little evidence of analysis A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and coherence Some evidence of a view starting to be formed but mainly derivative. Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style Barely adequate use of literature. Over reliance on material provided by the tutor.

len2079704

8/8/2018 12:58:29 AM

40 – 49% Some correlation with the requirements of the assessment but there is a significant degree of irrelevance Basic understanding of the subject but addressing a limited range of material Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader Evidence of use of appropriate literature which goes beyond that referred to by the tutor. Frequently only uses a single source to support a point. Weak use of quotation

len2079704

8/8/2018 12:58:02 AM

50 – 59% Some attempt to address the requirements of the assessment: may drift away from this in less focused passages Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance Significant analytical treatment which has a clear purpose Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice. Competently written, with only minor lapses from standard grammar, with acceptable format Uses a good variety of literature which includes recent texts and/or appropriate literature, including a substantive amount beyond library texts. Competent use of source material.

len2079704

8/8/2018 12:57:59 AM

60 – 69% Directly relevant to the requirements of the assessment A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein Comprehensive analysis - clear and orderly presentation Well supported, focussed argument which is clear and logically structured. Contains distinctive or independent thinking; and begins to formulate an independent position in relation to theory and/or practice. Well written, with standard spelling and grammar, in a readable style with acceptable format Critical appraisal of up-to- date and/or appropriate literature. Recognition of different perspectives. Very good use of a wide range of sophisticated source material.

len2079704

8/8/2018 12:57:12 AM

76-85% The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

len2079704

8/8/2018 12:56:46 AM

Grade Relevance Knowledge Analysis Argument and Structure Critical Evaluation Presentation Reference to Literature 86 – 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

len2079704

8/8/2018 12:56:24 AM

The relevant limit will be stated in the module outline and the module guide/handbook. The handbook must also make clear whether features such as footnotes, contents pages, appendices, bibliographies etc are included or excluded from the word limit. The word count must be stated by the student on the work. This will be used as the basis for calculating the penalty but if there is concern that the word count is inaccurate it will be checked. Falsifying a word count will be classed as academic misconduct under paragraph 3.6 of the Academic Misconduct Regulations. A ‘tolerance band’ of 10% is permitted in written work to account for differences in the way in which different pieces of software count words. Students should therefore not treat this as an ‘extension’ to the word limit when writing their assignment

len2079704

8/8/2018 12:56:16 AM

It is not a requirement that a word limit be set but where a limit is set the following penalty for exceeding the limit must be enforced. Where a word-limit is set for a piece of assessed work, the work will be marked in full and the following penalty will be applied: Word limit Exceeds limit by up to 10% No penalty – tolerance band (see below) Exceeds limit by 10.1-20% -5 percentage points Exceeds limit by 20.1-30% -10 percentage points Exceeds limit by 30.1-40% -15 percentage points Exceeds limit by 40.1-50% -20 percentage points Exceeds limit by more than 50% Mark of zero

len2079704

8/8/2018 12:55:42 AM

1. The assignment must be presented in a form that complies with the basic conventions of a report format (see Guide to Basic Study Skills). Business ReportStructure. Size 12 font, spacing 1.5, include wordcount. ReportPresentation • Front Sheet – Name / Student Number / Programme / Module / Date / Workshop TutorName • Table ofContents • Introduction • Main Body of Report – Analysis of theory and practice related to this organisation or company • Conclusion andRecommendations • References - 10 to 20 relevant and crediblereferences • Appendix – not included in wordcount • See attached Penalty policydocument

len2079704

8/8/2018 12:55:18 AM

Your work will be assessed against the followingcriteria: 1. Knowledge – Your work should show knowledge of the modulecontent. 2. Understanding – Your report should demonstrate an understanding of operationsmanagement. 3. Insight – Your report should show an ability to analysethe operation in the light of the module content and your ownreading. 4. Clarity – Your report should be well structured and clearlypresented. Youshouldincludeashortlistofreferencestosupportyourobservationsandassertions. This assignment is intended to give you an opportunity to show that you are capable ofapplying your knowledge of operations management, not only in describing the issues faced by the organization, but also in explaining them and justifying your proposed actions to improve them. You are invited to review all the models and concepts that we havediscussed.

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