Briefly describe the industry market for your organisation

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Reference no: EM131798519 , Length: word count:2500

Assignment - Markets segments and decision making Task

The next stage of the marketing audit is for you to consider the market for your organisation and evaluate the opportunities and threats that exist for your chosen organisation. NB: if you have a number of markets it is a good idea to focus on just one.

Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (are these in relation to the new or the old version of the book) of the text, and with the use of other theoretical sources and secondary research, please discuss the following:

1. Briefly describe the industry market for your organisation and evaluate current trends in:

a. Growth

b. Profitability

c. Macro environment (PESTLE factor)

2. Outline and examine the major market segments for your organisation and identify your primary, and secondary target markets.

3. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making.

4. Describe the nature of competition in your industry. Explain and analyse your organisation's place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.

5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.

Rationale - This assessment assesses the following learning outcomes:

be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;
be able to evaluatethe key marketing aspects of segmentation, targeting and positioning
and be able to analyze an organisation's approach to STP.

Reference no: EM131798519

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Reviews

len1798519

1/5/2018 5:16:02 AM

Australian student, total 2500 words. Presentation - Report format should be used for Assessment Three. However, you do not need to include an executive summary for the second assessment. Use an abbreviation of the questions as your section headings: i.e. (1) Industry trends, (2) Market segments overall, (3) Primary segment and decision making, (4) Competition, (5) Positioning map for organisation. Referencing should use APA 6th edition- see CSU library for tutorials and guide.

len1798519

1/5/2018 5:15:57 AM

Requirements - This assignment must be submitted through Tumitin. It is recommended that your name, student ID and page number are included in the header or footer of every page of the assignment. Further details about submission in Turnitin are provided in On-line submission. Free of grammatical errors Structure and format were dear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, dearly relevant, explained and insightful links made Marks 6. Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions Marks 9-10. More information on how to complete this assessment will be provided on Interact 2. Online submission via Tumitin is required for this assignment. Details will be provided by your subject lecturer.

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