Briefly describe the industry market for your organisation

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Reference no: EM131617981 , Length: word count:2500

Markets segments and decision making Task

The next stage of the marketing audit is for you to consider the market for your organisation and evaluate the opportunities and threats that exist for your chosen organisation. NB: if you have a number of markets it is a good idea to focus on just one.

Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (are these in relation to the new or the old version of the book) of the text, and with the use of other theoretical sources and secondary research, please discuss the following:

1. Briefly describe the industry market for your organisation and evaluate current trends in:

a. Growth

b. Profitability

c. Macro environment (PESTLE factor)

2. Outline and examine the major market segments for your organisation and identify your primary and secondary target markets.

3. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making.

4. Describe the nature of competition in your industry. Explain and analyse your organisation's place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.

5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.

You need to select an Australian based organisation or you could select an International organisation but it needs to have a presence in Australia. (I.e. Apple is acceptable since you can purchase their products in Australia. Ensure that you review the Australian market and consumers.)

Given that companies usually have a wide product offering that may cater to different market segments, it is encouraged that you focus on 1 product / service to streamline your analysis.

Also, you need to select a B2C market so that you can profile your target markets effectively.

Rationale -

This assessment assesses the following learning outcomes:

be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;
be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation's approach to STP.

Reference no: EM131617981

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Reviews

len1617981

8/29/2017 5:25:34 AM

Australian student, 2500 words. You need to write it like a executive summary. However this is my last semester I need to get goods mark With a Distinctions. Free of grammatical errors. Report format used. Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made. Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions.

len1617981

8/29/2017 5:25:29 AM

Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions and recommendations were highly relevant , realistic and supported with explicit connections to theoretical arguments. Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected. Requirements - Assignments must be submitted through Turnitin. Details can be found on Interact 2. Text match should not be more than 20%.You must use a report format which must include all components of a report. You need not however include an executive summary.

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