Briefly describe the industry market for your organisation

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Reference no: EM131348571 , Length: word count:2500

Markets Segments and Decision Making Assignment

Task

The next stage of the marketing audit is for you to consider the market for your organisation and evaluate the opportunities and threats that exist for your chosen organisation.

NB: if you have a number of markets it is a good idea to focus on just one.

Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (expanded in Interact 2 and Adobe Meetings) of the text, and with the use of other theoretical sources and secondary research, please discuss the following:

1. Briefly describe the industry market for your organisation and evaluate current trends in:

a. Growth

b. Profitability

c. Macro environment (PESTLE factor). Please place PESTLE in an appendix, it will not count as part of your word count.

2. Describe the nature of competition in your industry. Explain and analyse your organisation's place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.

3. Outline and examine the major market segments for your organisation and identify your primary and secondary target markets

4. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making.

5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.

More information on how to complete this assessment will be provided on Interact 2

Rationale

The aim of this assessment is to develop your understanding of marketing auditing and for you to consider the marketing and evaluate opportunities and threats. This assessment assesses the following learning outcomes:

be able to find relevant and important information about organisations, their industries and marketplaces from secondary sources;
be able to evaluate the key marketing aspects of segmentation, targeting and positioning (STP) and be able to analyse an organisation's approach to STP.

Attachment:- Assignment.rar

Reference no: EM131348571

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Reviews

len1348571

1/10/2017 4:16:05 AM

Referencing skills and secondary sources This criterion was about the application of APA 6th referencing. Both the in-text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected. Secondary sources were credible and insightful applied. Report format should be used for Assessment Two. However, you do not need to include an executive summary for the second assessment. Use an abbreviation of the questions as your section headings: i.e. (1) Industry trends, (2) Market segments overall, (3) Primary segment and decision making, (4) Competition, (5) Positioning map for organization. Referencing should use APA 6th edition- see CSU library for tutorials and guide Requirements For this assessment APA referencing format is required.

len1348571

1/10/2017 4:15:59 AM

Application skills This criterion is about linking theory to a specific context, explaining how it relates to a product/company and making recommendations. Specifically you are required to detail current trends, segments, competition and positioning, including developing a PESTAL and position map. Case study described and identified with insightful evaluations made. The context was connected to theory exceptional, with logical, creative and imaginative links. The market discussions, trend analysis, segment identification, competition analysis and positioning were highly relevant, realistic and supported with explicit connections to theoretical arguments. Position map was accurate and insightful and represented what was discussed in the report. Secondary sources were interwoven insightfully.

len1348571

1/10/2017 4:15:51 AM

Communication skills This section relates to the presentation of the work including: Structure, Format, Grammar and visual representations. Free of grammatical errors. Uses consistent and correct grammar, spelling and sentence structure. Sentences flow with connecting ideas, use full sentences consistently with paragraphs separating the ideas. Structure and format was clear, logical and consistent. Focused and relevant use of diagrams, images and tables, clearly relevant and explained, which enhanced the argument in the report. Theoretical analysis skills This criterion is about defining, describing and evaluating the concepts that were found when researching the topic and key theoretical factors. Clear definitions, descriptions with examples and analysis of concepts with creative and insightful perceptive comparisons, evaluations and conclusions.

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