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Based on the schedule listed below you are required to locate a current article that addresses a marketing channel marketing issue related to a class discussions from the Wall Street Journal, Fortune, Newsweek, Business Week, or other publications that are applicable to the course. Students then write and post it on ILearn pertaining to the following issues (500 words minimum):
• A brief summary of the key point(s) of the article.
• A discussion of the how this article relates to a key concept examined in this course and the implications for services marketing practitioners.
• The student's personal reaction to the article based upon the marketing perspective gained during the course.
In doing this assignment, you look beyond the textbook to find "real-life" examples of the concepts discussed in class.
Select a company with which you are familiar. Write a paper of no more than 700 word that describes the process the company uses to build its brand
Explain Management of Product Mix and Product Lines and What is the best way a company can build and manage its product mix and product lines
write a 1050- to 1400-word paper. complete the following stepsmiddot address 1 and 2 from exercise i.middot reflect on
What effect will technology have on retailers (good and bad)? For most fashion retailers selling to the middle class, what is the best corporate strategy to follow based on the content of this report? Why?
1.what do you foresee for electronic billing and payments in the future?2.how safe do you think your organizationrsquos
1q. what is performance excellence?2q. what are the principles of total quality?3q. list crosbyrsquos absolutes of
1. name the four prsquos of marketing and some of the ways in which international marketers must adapt the four prsquos
What assessments can be made about the "Shuttle By United" market and financial position based on 1994 Fourth Quarter results? Perform the same 1994 fourth quarter profitability analysis for the "Shuttle".
Explain Whys is site localization important in e-business and Site localization is essential for each country for an e-commerce offering to be successful in that country
Explain the various elements of the marketing process.Evaluate the benefits and costs of marketing orientation for a ICT.
Write an executive summary for New Product Launch Marketing Plan for iPHone 6
Create the Business Description portion of the Marketing Communications Plan using the business and information presented in the Case Study
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