Brief restatement of your strategic theme

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An Executive Summary is NOT an essay, introduction, or shorter version of your paper. It is what it sounds like - a SUMMARY of your research and statement of its CORE RESULTS for senior management.

Executive Summaries are brief - usually about a page or so.

I am expecting a BRIEF restatement of your strategic theme, your research method (proof) and argument as outlined last week, and your major findings.

It is to be concise, precise and in accord with your previous writings.

Attachment:- McDonald-How to win again.rar

Reference no: EM132347045

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