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Brief analysis of consumer perceptions

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Reference no: EM131203309 , Length:

Need to make report and presentation (PPT) and please work on topic VB (Victorian Bitter) Beer.

Choose an organization form the following Industries:

- Australian Dairy farmers
- Hybrid car (choose one brand)
- Australian wool industry
- Business schools in Australia
- HSBC
- Bank of China
- Organic food
- Health and fitness industry
- Research industry (example CSIRO)
- Any non profit organization like Red cross or Salvation army
- Any small to medium size company in Australia

Discussion on theory maximum

This assignment is in report form with the following headings:
- Executive summary
- Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company
- Comments on both Micro and Macro environmental forces affecting the company
- Brief analysis of consumer perceptions and behaviour about the brand/company
- Marketing Mix (brief discussion)
- Your comments or any recommendations

References Harvard style

Research at least 3 to 4 academic articles on the topic

Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.

To do well groups need to do a quality research and follow the structure with application of marketing concepts.

For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted.

Verified Expert

Victoria Bitter beer is popular lager beer of Australia. It has maximum popularity in Australia among worker class. There is little downfall of the popularity in the light of its recent product reformulations, but still the brand image at the peak. The current discussion is about the company profile, target segmentation, marketing mix and other related aspects. Also provided with strategic recommendations for the company.

Reference no: EM131203309

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Reviews

inf1203309

9/16/2016 9:05:21 AM

This paper was great. I had attempted different writing organization before and they were ghastly. I required paper on a VB beer as organization and the author has done best job. i will return to ExpertsMind.com. much appreciated.

inf1203309

9/16/2016 9:03:19 AM

I have made the payment please pick VB beer as organization and also need to prepare presentation too as per requirements. Report needs to be 3000 words minimum as per instructions, as it says in instructions and when it comes to presentation you need to create presentation on the topic you choose, nothing will be hard in that for your professional expert and if you need any other instructions on presentation please let me know. Report needs to be minimum 3000 words and its 15 minutes presentation so should be around 12-14 slides. Presentation is presenting in bullet points what you covered in report, hope makes sense to you.

Write a Review

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