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What is more important -- branding or marketing and innovation?
Opinion 1: Marketing is presenting, Sales is convincing, Branding is influencing. Don't waste your time and money on marketing and sales.
Opinion 2: The late marketing guru Peter Drucker said: "Because its purpose is to create a customer, the business has two -- and only these two -- basic functions: marketing and innovation." I believe marketers would be best served by returning to basics, and not looking for some magic wand we have come to call branding.
What do you think is generally most important -- successful branding of products or product innovation along with developing effective marketing strategy?
How important is branding versus marketing and innovation in the selling process?
If you were responsible for marketing a product innovation, would marketing or branding be the most important focus for a successful new product launch? Why? (Support your opinion.)
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The shop has enough brewing capacity to brew 30 gallons of these 2 coffee blends every day. The manager wants to know Explain how many cups of every blend to sell every day in order to maximize sales.
Do you believe companies that engage in ethical values and practices often outperform those that do not? Should business have higher purpose than making money?
Examine the steps an organisation would take to establish a PMO or PO if it did not previously have one. Explain which of these steps would be the most difficult for the organisation to complete successfully.
Mudvayne, Inc., is trying to determine its cost of debt. The fi rm has a debt issue outstanding with 18 years to maturity that is quoted at 107 percent of face value. The issue makes semiannual payments and has an embedded cost of 6 percent annually...
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From the e-Activity, provide at least two examples from the article and from your own experience of ways that worldviews, ideologies, and popular myths may have shaped the formulation of a specific problem or issue. Provide the source(s) of the paper..
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