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Branded drugs face generic entry by rival drugs that typically take 80% of sales away from the branded drug within three years. This loss occurs because generic drugs are much cheaper than branded drugs, and most insurance companies won’t pay for a branded drug if a generic is available. But in one instance, the branded-drug maker sued the generic entrant for violating its patent. In the settlement negotiations that ensued, the branded-drug maker offered to pay the generic entrant $10 million to settle the patent dispute by staying out of the industry. Why would the branded drug offer to pay the generic drug to stay out of the industry?
List and define the influencer marketing techniques used by organizations—professional influencer programs, peer-to-peer influencer programs, buzz and viral marketing, and the cultivation of connectors. Which one would generate the most conversation ..
What is the general purpose of the technique? How does or should this help operations in general? What are the limitations of the technique? What are the costs involved? What training is needed to use the technique? What else is needed?
Examination of budget planning and cost estimates. Description of the role of stakeholders in facility planning and development. Gantt chart that details an implementation plan
What financial impact would they have. What steps have been taken (or should be taken) to identify the risks. Eliminate or decrease uncertainty. Mitigate risk. The Business Planning article on Mitigating Risk should be especially helpful.
Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally.
Share drafts of the Business Model and Strategic Plan, Part III Individual assignments from with all team members.
What are the major components of a strategic management process? Which component is most difficult for managers to perform? Explain your answer.
Develop a business plan for Goals and outcomes
Mikey W. Smitty is confident that demand for his “Western Rap” CD will substantially exceed the breakeven point computed in Problem 6-3. So, Mikey is contemplating having his CD cut at a classier (and pricier) studio. What is the breakeven point for ..
The growing popularity of direct marketing can be attributed to several factors. Direct marketers make consumption convenient: Credit cards, 800 numbers, and the Internet take the hassle out of shopping. Describe how the company used the three prima..
Describe what a Patient Centered Medical Home (PCMH) is, and give your opinion of it. Are medical homes a good thing for the USA? Are they a bad idea for the USA? Explain your position.
The line managers in the production department have heard a lot of good things about value chain management. They heard that you have done considerable research on this topic. They have come to your office today to discuss value chain management wi..
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