Brand resonance models with six brand building blocks

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Reference no: EM131479325

1) Choose any two rival brands from the same product category

2) Develop their brand resonance models with six brand building blocks

3) Logically explain the resonance models you developed for the two rival brands you choose

4) Thoroughly compare their brand elements in terms of their memorability, likability, protectability, adaptability, meaningfulness, and transferability the elements that marketers can use to identify and differentiate a brand.

Reference no: EM131479325

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