Brand over the competitors

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Reference no: EM13808413

Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following:

Identify a brand about which you are passionate.
Explain a minimum of three reasons why you are passionate about this brand.
Respond to the following questions:
- Is the company successful in building loyal customer relationships across different groups?
- Why or why not?

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

Format your paper consistent with APA guidelines.

Reference no: EM13808413

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