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Zipcar is a highly successful new company specializing in a brand new model for automobile rental services, which allows their customers long-term and flexible access to shared vehicles on a daily or hourly basis. Zipcar's innovative model allows those who sign up for their membership services to share cars with other members on a flexible basis, creating a cost effective alternative to car ownership. Since it’s founding in 2000, it has grown to become a major player in the U.S. automobile rental market and has expanded internationally to Canada, the U.K., Spain, and Austria and offers rental services to almost one million customers.
Now suppose you have been hired by Zipcar to come up with an international strategic plan. Write a strategic plan for Zipcar that addresses the following issues:
What country or countries should Zipcar enter next beyond the five countries they already operate in? Explain your reasoning for this selection based on criteria from the background materials including Venkateswaran (2012).
What mode of entry should Zipcar use to enter this country or countries that you chose? For example, should they use a joint venture, franchising, a green field strategy, etc.? Refer to the concepts from Jeyarathmm (2008) and Rajagopal (2009) in your answer.
Gender Plus discrimination refers to discrimination based on transgenderism. Justice Thurgood Marshall argued Brown v. Board of Education, which ended segregation in public schools in 1954. When the government infringes on a fundamental right, the go..
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The purpose of this assessment is to evaluate skills in research, the application of ideas from the literature, problem solving and critical analysis.
erika wants to become the head of the hr department. although the role comes with a generous salary hike and will put
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Addresses the importance of quality management and measurement within the global context. Construct control charts to compare global operational processes of the chosen organizations
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