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(a) List and describe two factors that could influence a brand’s marketing communications in different cultures. NOTE: Marketing communications refers to the use of ads, sales promotions, publicity, social media and the Internet, and mobile marketing to communicate with consumers. Write 3-4 sentences for each factor, and
(b) Provide a screenshot of an Internet site or a social media platform for a US brand that you have seen that illustrates the potential for ineffective communication in another culture.
Pick one well-known American brand, and list and discuss three ways in which the marketing strategy for the brand would be different in a country outside the United States. Be sure to say which country you are talking about.
NOTE: Marketing strategy refers to decisions related to factors such as segmentation and targeting; positioning; product strategy; pricing strategy; distribution strategy; marketing communications strategy; and marketing research.
Consider Porter's three generic strategies. Evaluate each of these three alternatives to determine which strategy your bike company should pursue.
what will your approach be when it comes to using qualitative and quantitative research to understand consumer behavior?
Discuss Porter’s five forces Strategy Model? How it can be used to analyze the levers of the Value-Process-Framework?
Timely Transport provides local delivery service for a number of downtown and suburban businesses. Delivery charges are based on distance and weight involved for each delivery: 10 cents per pound and 10 cents per mile. Develop an expression that summ..
Your boss, the CEO, asks you to analyze our company's performance in relation to our competitors, but she only gives you a short time frame for the project. You can do this either by comparing the firms' balance sheets and income statements or by com..
During the registration at the State University every semester, students in the college of business must have their courses approved by the college adviser. It takes the adviser an average of 2 minutes to approve each schedule, and students arrive at..
Making a new product takes 4 processes: Process 1 takes 5 minutes and has 5 machines Process 2 takes 8 minutes and has 2 machines Process 3 takes 3 minutes and has one machine Process 4 takes 5 minutes and has two machines. What is the cycle time for..
1. Develop a forecasting model and project attendance through 2014. 2. What revenues are to be expected in 2013 and 2014?
Ethical Dilemmas associated with off shoring are plenty. Choose one dilemmas and make a case defending your firms off shoring activities. (assume that you are employed at a firm headquater in a developed economy. Book is Global author Mike Peng.
A candidate for the next presidential election is trying to determine how to allocate their $250,000 advertising budget. The candidate is considering Facebook ads and television commercials as the primary means for advertising. Write the linear progr..
The shop has enough brewing capacity to brew 30 gallons of these 2 coffee blends every day. The manager wants to know Explain how many cups of every blend to sell every day in order to maximize sales.
Prepare a "draft" Will, Trust or Power of Attorney for yourself or a fictitious person. This is called a Draft because it will not be executed and is intended for you to put into practice what you have learned. Follow the legal requirements in your s..
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