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Brand extensions can endanger brands

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Reference no: EM132273420

1) Defend ONE of the following statements:

Brand extensions can endanger brands.

Brand extensions are an important brand-growth strategy.

2) Defend ONE of the following statements:

Prices should reflect the value consumers are willing to pay.

Prices should reflect only the cost of making a product or delivering a service.

Reference no: EM132273420

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