Boycotts have been highlighted as result of social media

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Reference no: EM132196626

In 2005, a group of teenage girls protested against Abercrombie and Fitch and took their protest public via social media. Their complaint? The retailer was selling t-shirts that featured slogans that the girls believed degraded women and contributed to unhealthy body images for girls. This "girlcott" was successful ---- the t-shirts were pulled from production a month later. Do you think that major corporations take social media publicity seriously? What other recent boycotts have been highlighted as a result of social media?

Reference no: EM132196626

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