Books stressed importance of the management team section

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Melanie Ford has read several books on how to write a business plan. All of the books stressed the importance of the management team section, stressing the number one thing that investors focus on is the strength of a new venture's management team. Melanie can't figure out why this is true. Recently, she wrote a letter to the editor of Inc. magazine and asked, "Why do investors put so much stock in the portion of a business plan that deals with the strength of the management team? If a start-up's product doesn't do well in the marketplace, what's the value of having a top notch management team?" If you were the editor of Inc., how would you reply to Melanie's letter?

Reference no: EM132178765

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