Bond rating agencies have invested significant sums of money

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1. Bond rating agencies have invested significant sums of money in an effort to determine which quantitative and nonquantitative factors best predict bond defaults. Furthermore, some of the raters invest time and money to meet privately with corporate personnel to get nonpublic information that is used in assigning the issue's bond rating. To recoup those costs, some bond rating agencies have tied their ratings to the purchase of additional services. Do you believe that this is an acceptable practice?

2. Marketing Debate: Do Brands Have Finite Lives?

Often, after a brand begins to slip in the marketplace or disappears altogether, commentators observe, “All brands have their day,” implying brands have a finite life and cannot be expected to be leaders forever. Other experts contend brands can live forever, and that their long-term success depends on marketers’ skill and insight.

Take a position: Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete.

Reference no: EM132285721

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