Bmw of operating as a multinational

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(a) Explain two possible benefits for BMW of operating as a multinational
company (MNC). (b) (i) Distinguish between strategic objectives and tactical objectives. (ii) Explain how the BMW Group could implement in practice the
following two policies: • a reduction of its environmental impact • an increase in its attractiveness as an employer. (c) Evaluate the view of the BMW Group that social responsibility will lead to commercial success.

Reference no: EM13686177

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