Blueprinting the service-profit chain

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Reference no: EM13825380

With the continued growth of the mining sector in Western Australia, the Community Bank of Perth had experienced a strong growth in all areas of its business. One area that seemed to be booming was the refinancing of home loans. Prospective and current customers were searching for more economical loans, and the applications for refinancing were being received in ever-increasing numbers. In order to handle the increased volume, the bank developed a new loans approval process. The process was divided into five distinct stages and departments were created for each stage.

For the entire case study, please refer to the solution.

Additional Requirement

The case study lies to Operations Management and it is define about easing the home loan approval process. This process involves five stages as mentioned in the case study. The aim is to reduce the time taken for approving/ disapproving home loan process by restructuring the service flow.

WordCount 3450

Reference no: EM13825380

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