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Blue Ocean Strategy
1. What is a blue ocean
2. How can one use the strategy canvas to think about how to develop a blue ocean
3. What types of firms develop Blue Ocean-incumbents or new entrtants and why
Marketers who specialize in health care services often consider service marketing to be fundamentally different from product marketing. Marketers who specialize in health care products take exception to this claim; they believe that the fundamentals ..
Throughout the class, you have analyzed many aspects of your company. Now you will put it all together in a presentation format. Your presentation will provide a comprehensive look at the marketing plan for your company's product
Differentiate between traditional marketing and e-marketing. List an example of how you could utilize the differences of e-marketing. Assemble a list of specific guidelines that ensures that you make a great first impression on your welcome page
From the scenario, analyze the goals, product, price, and promotion for the new product launch in each stage of the product life cycle
in preparation for the survey to find out more about the customer determine the target market. develop a profile for
List and describe two trends that you can identify at present in marketing for the 21st century. Are they paradoxical? Why and how?
1.why should businesses be concerned with international marketing? elaborate.2.how is domestic marketing different from
4) Which of the following is NOT part of the modern definition of advertising?A) is a paid form of communicationB) has an identified sponsorC) is usually personal in natureD) provides information about productsE) uses mass and interactive media
Evaluate various segmentation criteria that impact target market selection. Rank the various marketing research techniques and which technique works best for any marketing research project.
Are there natural limits on the number of buildings that can be built or the height of those buildings? How would the market for air rights affect this?
How will these lessons influence your professionally, How will you explain to your peers the benefits of these lessons
Describe at least three ways that information systems can contribute to or detract from long-term environmental (as in natural environment) sustainability.
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