BestBuy recently changed their return policy

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Reference no: EM133961437

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1. BestBuy recently changed their return policy, and returns can only be made on the same day of purchase during Black Friday. Alice, Kelly, and Billy went to BestBuy on Black Friday to take advantage of the sales. While visiting the store, they ran into their friend, Taylor Swift, who had been shopping with her best friends, Maggie and Roger, the entire day. Taylor Swift was so excited to see her friends that she forgot all about why she was in the store in the first place. She left without making a purchase, but as soon as she exited the store with Alice and Billy - she remembered that she still needed to pick up her preordered Wii system, and she immediately returned to the store the next day. Taylor was the last person in line, and according to her count, she was #20 in line for a new purchase, and they had 10 people in line for returns. How many visitors did they have in store on Black Friday and after Black Friday?

2. What contributed to the increase in site traffic and online sales? What is the total number of people who made a purchase online? What is the total number of the sales revenue? BestBuy sent out an email blast about their Black Friday deals on November 27th, 2016 to 2,500 people on their list of which 75% of them opened the email and made a purchase. When their analyst ran the analytics report, he noticed that traffic to the site increased by 25% and sales increased by 15% compared to last year's results. The website average visits are about 35,000 visits per month, average sales are $25,000, and the average order value went from $25 to $35 for that reporting period compared to the previous year. During the same period, there were other marketing promotions including TV ads, Billboard ads, and online display ads that also promoted the Black Friday deals at BestBuy.

Reference no: EM133961437

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