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Topic: Product Service
In your Learning Activities you had opportunities to practice with product or service attributes. These product or service attributes are a key part of the marketing section of your business plan. Although in the Learning Activities you review all of the 4 P’s of the marketing mix (i.e. Product, Place, Price and Promotion), in this Discussion you address the first “P” (i.e. product) of the 4 P’s of the marketing mix concerning your product or service.
Describe the product(s) or service(s) your company will offer.
What are the benefits of your product or service to your customers, and how will you use these benefits to promote your offering?
What is the life-cycle of your product or service, and how does that relate to when your buyers are likely to buy the product or use your service again?
The data collected can include _____.
What would happen to the level of competition in the physician services market if the laws that limit the activities of physician assistants were eliminated?
Suppose you are CEO of a company that engages in third party tracking and you are approached by a company looking for information about consumers. In the past, you have always kept such information private, but after two down quarters, an influx of r..
Explain the impact that the communication process played in resolving or escalating the conflict. What was the resolution. If positive, how could you incorporate that conflict resolution style in your communications
Describe how you would build raport with your audience in a business presentation. What motivational strategies have you used in the past that were successful or what strategies have you seen speakers use that were effective. Use at least one reso..
The manager of a fashionable restaurant open Wednesday through Saturday says that the restaurant does about 31 percent of its business on Friday night, 25 percent on Saturday night, and 18 percent on Thursday night. What seasonal relatives would desc..
A new mission statement for Best Buy (include the number of the component in parenthesis before addressing that component) Great mission statements address these 9 components: Customers: Who are the firm’s customers? Concern for public image: Is the ..
The quantity or weight of various ingredients - otherwise, estimate the quantities
A server computer based in Europe is connected physically to a computer in the U.S. by: Which of the following products in a retail store will likely have manufacturer incentives?
A process that produces computer chips has a mean of .035 defective chip and a standard deviation of .0025 chip. The allowable variation is from .03 to .05 defect. compute the capability ratio (Cp) and comment on its value.
Harkin Electronics is planning its production next quarter for its two product lines, relays and capacitors. Profit contribution is $250 for a case of relays and $200 for a case of capacitors. The company uses three resources to produce its product. ..
Consider a company that sells products online. They would like to automate the process of sending order confirmations to their customers. Which of the following uses of the? five-component model best fits this? scenario?
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