Benefits of shopping at the local stores

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Reference no: EM133882138

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Social exchange theory views social interactions in terms of cost-benefit analysis where people try to get the biggest rewards or benefits while spending the least possible amount of costs. The theory can be used for small businesses facing the realities of the situation in the face of the pandemic crisis, and it is important to support them to be able to navigate through the tough situation. We will concentrate on a particular segment of retail shops locally as our area of interest.

Program Design: "Shop Local Stimulus Planning Action".

Objective: This project objective is to entice customers to contribute to the sustainability of local activities with a prize offering where they will appreciate the benefits of shopping at the local stores. Thus, we intend to not only rejuvenate the economic activity at the local level but also assist small businesses in continuing their operation and building up residents' strengths.

Reference no: EM133882138

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