Benefits of integrated marketing communication

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Reference no: EM132226638

Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each, please explain in 150-300 words with a reference link.

Reference no: EM132226638

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