Benefits companies receive from super bowl advertising

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On Super Bowl Sunday advertisers will spend up $5 million or more for 30 seconds of advertising time. The TV ads reach over 100 million viewers, internationally. Considering last week’s assignment and this week’s reading and videos, in at least 200 words describe why advertisers still spend that much money for such a wide, but huge, audience. What is your opinion of this and why? Plus, cite from at least one article that relates to the benefits companies receive (if any) from Super Bowl advertising. The article can be for or against your educated opinion.

Reference no: EM131434004

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