Benefits and two drawbacks of crm software platforms

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Assignment:

CRM (Customer Relationship Management) Discuss what the CRM (Customer Relationship Management) achieves for a business and how it helps the bottom line. Describe how CRM software platforms and strategies employed by a business help to manage customer relationships List and explain two benefits and two drawbacks of CRM software platforms. Include a minimum of two references.

Reference no: EM133882127

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Benefits and two drawbacks of crm software platforms : CRM (Customer Relationship Management) Discuss what the CRM (Customer Relationship Management) achieves for a business and how it helps the bottom line.

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