Benchmark comparison between uber and one of their rivals

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Reference no: EM132210624

In 2-3 pages (not including references) perform your own benchmark comparison between Uber and one of their rivals (i.e. Lyft - but you may choose any other). The goal of this paper is to summarize what Uber is doing well, what they are not doing well (if applicable), what the competition is doing well, and what recommendations you have for Uber, moving forward, to remain competitive. Support each section you write about with multiple sources.

Then construct an Internal Factor Evaluation (IFE) Matrix, for Uber - (A minimum of 10 strengths and 10weaknesses, all internal, are required). Include Weight, Rating, and Wt. Score. In 5-10 sentences, describe what the weight, rating, and weighted score mean to Uber.

Reference no: EM132210624

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