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Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to:
a. take responsibility for its customers' well-being and interests.
b. be inward looking, focusing on selling what the firm makes.
c. focus on determining the needs of its customers rather than selling aggressively.
d. assume that sales depend on a customer's decision to purchase a product.
Provide the rationale for your choice of the above. Describe the type of packaging and labeling you would use. . Describe the global issues in the branding and packaging of your product or service
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discuss at least 3 examples of how this theory would be used in the application of ldquoskills and techniques
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
You have developed a new line of high-end organic balsamic vinegars. Determine your pricing objectives and develop your pricing strategy. Support your decisions
Develop a marketing strategy for a competing product, e.g. the Hisense 55 inch full HD3D TV. The report will demonstrate how your proposed strategy will create and deliver sufficient customer value for the consumer.
When Molly's parents retired, they decided they wanted to travel. They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by the motel..
1. Consider the segmentation and targeting strategies the University of Liverpool has chosen for marketing its MBA programme. To what extent has it needed to adapt these strategies and its offerings to the environmental factors in the markets in w..
How can price negotiation be used as a means for effective customer relationship
Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions.
Describe one (1) product that you are familiar with and suggest a new packaging concept for this product . Explain why you believe your proposed change(s) will increase product sales. Record your ideas in a video (three [3] minutes or less) on your l..
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