Behavioral challenges, Explain some of the rational

Behavioral challenges

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Reference no: EM1365611

Behavioral Challenges

Some people argue that consumer behavior is all emotional, and some that the behavior is all rational. Explain some of the rational considerations consumers have when considering purchasing a new home. Now explain some of the emotional factors. Which do you think is stronger?

Reference no: EM1365611

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Behavioral challenges : Explain some of the rational considerations consumers have when considering purchasing a new home. Now explain some of the emotional factors.

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