Reference no: EM131284907 , Length:
Your task:
A new Chief Executive Officer working in the company who would like to hold a meet with all department heads in order to gain a better understanding of each department. You arc one of the department heads in a company (your choice of the departmcntJoutlet/ product/service) and would attend the meeting with other department heads. Everyone was asked to show the marketing information in written (assignment one).
The CEO would have a good look on all projects and would put some resources on promoting a specific product or service among the projects (assignment two).
Assignment One
(individual written report, no fewer than 1,000 words, due on week 7) The basic marketing information must be gathered before making any action. The following information (at least three of them) should be included in the assignment.
Marketing Strategic
Marketing Environment
SWOT
Customer Relationships
Target Market Selection
Assignment Two
(a team of 2-3 students, including a written report, no fewer than 1,000 words for each member, and a presentation, due on week 11 and/or week 12 depending on the class size.)
With the information researched from the first assignment, you are going to tailor-made the marketing mix (4Ps) with the specific buying behavior of the target market.
Consumer Behaviour
Marketing Mix - Product
Marketing Mix - Pricing
Marketing Mix - Place (Distribution)
Marketing Mix - Promotion
Report Format
The written reports of assignment one and two should follow the following format
1. Assignment Cover Page
Please approach the college for this cover sheet which is printed in the specific format.
2. Title page
This one-page section should include all necessary information such as name. class, student name, number, assignment topic, submission date, etc.
3. Executive summary
This one-page section should be the summary of the whole project. The content should be written in essay form that summarizes the whole project; in the other word, readers should be able to gain the whole draft meaning of the project. You may take this part after finish the whole report.
4. Table of contents
Instead of typing the "table of content information" by hand that may cause mistakes and defective format, this section must be done by computing function. One of the ways to compute the "table of content" can be done from "reference-4 table of content-4 insert table of content" after assigning the "styles" of each "heading".
5. Introduction
Different to the executive summary, this section should contain the reasons of writing these topics, creative idea or interesting opinion can be used in order to draw the readers' attention.
6. The main body (please do not write "the main body" in your project
In this section, student should take the following as the consideration. (for assignment one)
Marketing Strategic
Marketing Environment
SWOT
Customer Relationships
Target Market Selection (for assignment two)
Consumer Behaviour
Marketing Mix - Product
Marketing Mix - Pricing
Marketing Mix - Place
Marketing Mix - Promotion
7. Conclusions and/or recommendations
After analyzing the above topics, student should wrap-up the information and/or to make recommendations to the company / product / service.
8. Reference
This should include all reading materials you "actually" used.
9. Appendices (optional)
Please provide copies of the materials that you cited or referred in the project.
Requirements for the assignment
Assignments must be typed in Times New Roman using 12 of font size, with single line spaced, and please leave I cm on left and 1cm on right margins. The report should be in essay form, and point form will be appropriate for few sections only. You may wish to include supporting information as appendices at the end of the research project. On top of the appendix section if there is, the written report of the project should not fewer than 1,000 words.
Please note that only the introduction, the body, the recommendation, and the conclusion spelling are included in the word length.