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Basis of the theory of reasoned action

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Reference no: EM13989924

1) On the basis of the theory of reasoned action how would you explain the positive attitude formation toward men's skin care products or services in the Hong Kong market?

2) Use the attitude-toward-the-ad model to discuss if the advertisements for men's skin care products or services help accelerate their positive attitude formation.

Reference no: EM13989924

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