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Basic customer wants as trade-offscustomers do not view the

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Basic customer wants as trade-offs

Customers do not view the six basic customer wants as trade-offs. They do, however prioritize. Two customers waiting for the same service or product might have oppositie priorites for the same basic want (e.g. one might want speedy service frist in importance; the next might give speed last priority).

Provide examples of this for your choice of three different services or kinds of products.

 

Reference no: EM13365541

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